Jul 14, 2021
EP 45 Hey there and
welcome to behind the feed. I am Josie Bullard & today we are
diving into a hot topic that the entire online world has been
talking about, Instagrams recent announcement that it is no longer
a photo-sharing app and is shifting a big part of their focus on
video. Many IG users have been freaking out over this news but
trust me there is no need to panic! I have so much to say about
this so let’s just go ahead and jump on in.
On
June 30th Adam Mosseri, head of Instagram, posted a video all about
changes coming to video. He starts out by sharing instagram has 4
current priorities which are Creators, Video, Shopping, &
Messaging.
He
then says that “I want to start by saying we are no longer a
photo-sharing app, or a square photo sharing app” Which is the
foundation instagram was basically created on.
He
claims in research that the number 1 reason people are using
instagram is for entertainment. He mentions how TikTok & YouTube
are providing serious competition right now.
SO…
over the next few months he says instagram will be experimenting
more with recommendations which will be most likely videos shown to
you in feed from people you aren’t following. They also are
experimenting with topics so you can customize your viewing
experience for what you want to see more or less of.
Lastly experimenting in general with how they can embrace video
more broadly.
He
states that they have an idea at where they want to be a year and a
half and a year from now but he is sure many things will change
between now and then.
WOW.. lots to unpack here. In today’s episode I want to help you
better understand the changes coming to instagram, learn why this
isn’t a time to panic, give some of my personal opinions on this
shift, and lastly give some helpful advice for you to lean into
these changes & ride this new wave of instagram!
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